4 Important Tips to Follow When Running a Fashion Blog

If you’re passionate about fashion and have a knack for writing, running a fashion blog can be equally as fun as it is lucrative.

That being said, making your fashion blog stand out in an already crowded niche will admittedly require some ingenuity on your part. Fortunately, there are still some overlooked tips you can use to your advantage and are sure to make your blog grow.   

Here are the four most important tips to follow when running a fashion blog:

  1. Ask Yourself What Makes Your Blog Unique From Everyone Else

Since there are already numerous popular fashion blogs on the web, your own blog will only have a chance of gaining a significant audience if it’s unique. To this end, always ask yourself what the specific points of differentiation are between your blog and other fashion blogs. Why exactly would someone visit your blog over one that is more popular, for instance?

Many new bloggers make the mistake of simply doing what everyone else does in an attempt to be trendy, but the reality is they only make it harder for their blog to be noticed. Fortunately, you don’t have to make this same mistake.

  1. Clearly Define Your Audience

How can you write a blog if you don’t know who you’re writing to? The most successful fashion bloggers in the world right now aren’t writing to the masses. Rather, they’re writing to followers or fans of a specific niche within fashion.

Therefore, the best way to clearly define your audience is to first clearly define your niche of fashion blog. There are a variety of fashion niches that you can focus on, such as specific clothing items (hats, shoes, coats, etc), jewelry, DIY/homemade clothes, men’s fashion, women’s fashion, fashion ideas for different age groups, and so on.

  1. Run An Effective SEO Campaign

This tip applies to any topic regardless of niche. SEO (Search Engine Optimization) simply means improving your website’s visibility on search engines by ranking your blog higher for popular keywords. You can use SEO check tools to analyze your site’s SEO marketing strength and determine where you need to make improvements.

  1. Get In Touch With PR Agencies

This final tip is easily the one that newbie fashion bloggers overlook the most: once you have gained a consistent if small following to your blog, you should start to reach out to clothing and fashion brands.

You can do this by brainstorming a list of PR agencies that represent brands and request that they add you to their media list. If you have little luck in getting responses from the major brands, try contacting the smaller but emerging brands instead. They should be much more eager to work with you in promoting their products on your blog.

Ready To Find Success?

As you can hopefully tell, it’s not impossible to stand out in the fashion blogging world. Even though your blog may be relatively new, if you utilize these four tips you’ll always be one or two steps ahead of your nearest competition.