Fashion can play an important role not only in our personal lives but in our professional life as well. If you’re the owner of a business, you can use clothing to promote your business and draw in more customers. Doing so is often an affordable marketing strategy that can yield some great benefits. Below, we’ll outline how you can use branded clothing to promote your business and help it grow.
The easiest way to promote your business through branded clothing is through swag gifts. Swag gifts are items you give away to your employees or customers. You could give them away at your next employee retreat or at a conference your business attends. Common swag items include things like pens or mousepads, but you can also give away clothing.
For example, you can give away some shirts or hats with your company logo on them. Then, if someone wears this item when they are out, they are promoting your business wherever they go. Best of all, doing this is relatively easy and affordable. For example, you can easily upload a simple image and have it printed on some union hats, then order them in bulk for your next event. When you consider how much exposure you may get from people wearing your items, the cost to buy them sees relatively small.
On Your Website
The next way to using branded clothing is on your website. Your website is one of the best tools you have available to promote your business and tell the world more about what you have to offer. On your website, you likely have some pictures related to your products or company. If the people in these pictures are wearing your branded clothing, it helps to reinforce your brand image. You also don’t have to worry about wardrobe as much when planning out these photos, as you can simply give the models or your employees your branded clothing items.
If people really seem to love your branded clothing, you can also sell it directly on your website. This is a great way to not only promote your business but generate another source of revenue. Adding an eCommerce element to your website isn’t too difficult and can open up a lot of other options for you.
Social Media Posts
Just like you can include people wearing your branded clothing on your website, you can also do this on social media. Use images of people wearing your brand for your profile pictures or share images through your social feeds. Doing so can help your audience learn more about your company culture.
For example, let’s say you have images from your most recent employee event, where everyone is wearing branded shirts. Sharing these images on your social media pages gives an impression of a company that people enjoy working at. This can then not only convince more people to become customers, but you may even get more people applying to work with you.
You can also use the creation of the clothing itself to reinforce your brand image online. For instance, if you’re an eco-friendly company, you could produce your clothing items through an eco-friendly clothing manufacturer. You can then promote this fact through social media, demonstrating your commitment to green businesses.
Interviews and Appearances
If you are scheduled to give any interviews or make any appearances, this is a good time to wear some branded clothing. It’s a constant reminder of the brand you are there to represent. For example, you may take part in a panel discussion with several other business owners. If you wear a hat or shirt with your business’s name on it, everyone will remember which company you work for. Then, as long as you make a good impression during the appearance, everyone who watches it will then form a good impression of your business as a result.
At Industry Events
Finally, you can use branded clothing to promote your brand at industry events. For instance, you may have a booth set up at an industry conference where you demonstrate your latest products. Rather than just having your products on display, you can have everyone working the booth wear your branded clothing. Now you’re giving the impression that everyone is on the same team, plus you get to promote your business whenever those team members walk around elsewhere. It’s a simple investment that can go a long way.
Get Started with Branded Clothing
Branded clothing is an investment that can keep on giving. Spending money one time on some items could lead to promotions that last for years. Take some time to design high-quality clothing items that you think other people might like to wear, making sure to prominently include your brand’s name or logo. Then, look for any opportunity you can find for people to wear these items. Whether it’s you at a conference or a potential customer wear something they got for free in a gift bag, any promotion you get from these items will be worth the investment.