Beauty bloggers are everywhere these days, and while most can be a dime a dozen, there are always those few who capture our undivided and sometimes borderline-obsessive attention; those who really stand out as diamonds in the rough. Below we have listed a couple of our favorites, and why it is that we love them.
A Compelling Name
One of the most compelling beauty blogs that we have come across in quite some time is Beauty is Boring. Aside from being visually stunning with a simple and clean layout that is easy to navigate, the name of the blog grips us right from the start. Because a beauty blog is normally promoting the beauty and fashion industry as anything but boring, this name boldly stands out for its seemingly sheer opposition to every other fashion blog. It’s pretty difficult to hear the name of the blog or see the domain name beautyisboring.com and not have it stick in your mind. And indeed a clever blog name and domain name is one of the first features drawing readers to a blog. When there is such a large choice of names out there, and one is able to find them so quickly with a cheap domain registration service like this, there is really no excuse for having a substandard name.
Good Quality Content
And what the blogger has to say is the next determining factor. Although people may click on a site for having an intriguing name, they will stay and keep clicking through, and even subscribe to a blog, if the content is worthwhile. Because the majority of people are coming to a fashion or beauty blog for tips and tricks for mastering hairstyles or the latest makeup trends, as well as to gain insight into products, in order for a reader to find a particular blog attractive, the blogger of that site needs to know the ins and outs of the industry and be able to offer an authoritative voice on industry products. The content that people are seeking when approaching a beauty blog is content that answers a question, gives them insight, or gives them ideas. If we come across a blog where the content is boring, poorly written, or is merely pushing products that the blogger doesn’t even seem to believe in, then we feel that it is a waste of our time, and it’s goodbye baby!
Exceptional Use of Images
Of course you can have some of the most well-written and interesting content on the web, but if it isn’t presented in a visually appealing way, then it isn’t going to get much more than two or three seconds of attention from a visitor. No one wants to read blocks and blocks of text. Not to mention that the fashion and beauty sectors are intensely visual. The strategic use of high-quality images are an absolute must for a beauty blog to be truly spectacular. This can be seen again with Beauty is Boring (which utilizes not only multiple images per post, but high-quality, professional images) as well as She’s In The Glow. Another element that the latter has which engages the reader is an alternating landing page banner. The slide show of images immediately captures our attention and makes us want to see more. Additionally, She’s in the Glow lists products in its ‘Glow Guide’ as mere pictures alone, forcing the visitor to click through to be able to see more and read more about the product, not only is this interactive, but since this redirects us to the product site itself, it is also incredibly convenient for the reader. It’s a smart idea within an exceptionally clean design which we can’t help but love.