You know you have a future in fashion merchandising if you love style and design and sale. While you don’t need a degree to be able to sell clothes you don’t wear anymore, if you particularly enjoy decluttering your wardrobe and then taking great pictures so that you can then sell them on Amazon and … Continue reading Do You Have a Knack for Fashion Merchandising?
Fashion marketing is in a world of its own as it enlists the help of celebs, dominates the advertisements on television and encourages us to dip our hands in our wallets and hand over our hard earned cash. So, what can we learn from the fashion brands dominating the marketing world? Social media rules everything … Continue reading 5 Things We Can Learn From Fashion Marketing
There’s something missing when it comes to the way men’s fashion brands talk to the people they want to wear their clothes. Marketing for men’s fashion brands falls into one of two categories: advertising an image that is, for most men, completely unattainable; or else speaking to a fashion ‘gatekeeper’ – that is, someone like … Continue reading Under the Spotlight: Men’s Fashion Marketing